The easiest way to sell something is to tell people it will help them not die or get hurt. This is definitely true when it comes to the Apple Watch, a product whose--arguably excellent--marketing message is, "wear this and you might survive a heart attack."
The easiest way to sell something is to tell people it will help them not die or get hurt. This is definitely true when it comes to the Apple Watch, a product whose--arguably excellent--marketing message is, "wear this and you might survive a heart attack."
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